/* ============================================================================
GETGOOD — brand.css · SINGLE SOURCE OF TRUTH for every web surface
Deployed at /brand.css · governed by 3-funnel/WEB-DESIGN-DOCTRINE.md
The "warm paper / scrapbook" system. Link this, don't re-invent it.
Required font load in every (combined, one request):
============================================================================ */
/* ---- 1. TOKENS (WEB-DESIGN-DOCTRINE §1–§3) -------------------------------- */
:root{
/* color */
--paper:#FFFDF9; --card:#FFFFFF; --ink:#031A26; --navy:#0F1E35;
--rust:#9E4C2E; --rust-wash:#F6EDE7; --muted:#5C6470;
--line:#E7E3D6; --tan:#DBD8C8; --gold:#E8B04B;
/* type — Fraunces = emotional display, Space Grotesk = structural,
Inter = body only, JetBrains Mono = kickers, Caveat = handwriting */
--display:"Fraunces",Georgia,"Times New Roman",serif;
--head:"Space Grotesk",ui-sans-serif,"Segoe UI",system-ui,sans-serif;
--body:"Inter",-apple-system,"Segoe UI",Roboto,Helvetica,Arial,sans-serif;
--mono:"JetBrains Mono",ui-monospace,"SF Mono",Menlo,Consolas,monospace;
--hand:"Caveat",ui-rounded,cursive;
/* shape + depth */
--r:16px; --r-lg:20px; --r-btn:9px;
--shadow:0 14px 30px -12px rgba(3,26,38,.35),0 3px 8px -4px rgba(3,26,38,.25);
--wrap:1120px;
}
/* ---- 2. RESET + BASE ------------------------------------------------------ */
*{margin:0;padding:0;box-sizing:border-box}
:focus-visible{outline:2px solid var(--rust);outline-offset:3px;border-radius:3px}
@media (prefers-reduced-motion:reduce){*{animation:none!important;transition:none!important}}
body{
font-family:var(--body);background:var(--paper);color:var(--ink);line-height:1.6;
-webkit-font-smoothing:antialiased;position:relative;overflow-x:hidden;
}
/* signature warm-paper texture — keep on every page (doctrine §3) */
body::before{
content:"";position:fixed;inset:0;pointer-events:none;z-index:0;opacity:.5;
background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='140' height='140'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.8' numOctaves='2' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='140' height='140' filter='url(%23n)' opacity='0.035'/%3E%3C/svg%3E");
}
.wrap{max-width:var(--wrap);margin:0 auto;padding:0 30px;position:relative;z-index:1}
/* ---- 3. TYPE -------------------------------------------------------------- */
h1,h2,h3{letter-spacing:-.03em;line-height:1.05}
/* h1 + emotional lines = Fraunces (the warmth / anti-slop move) */
h1,.display{font-family:var(--display);font-optical-sizing:auto;font-weight:600;letter-spacing:-.02em;line-height:1.05}
h1{font-size:clamp(2.3rem,5.1vw,3.9rem)}
h1 .rust,.display .rust,.rust-text{color:var(--rust)}
/* structural headings = Space Grotesk */
h2,h3{font-family:var(--head);font-weight:600}
h2{font-size:clamp(1.8rem,3.7vw,2.5rem)}
.label{font-family:var(--mono);text-transform:uppercase;font-size:.72rem;font-weight:500;letter-spacing:.14em;color:var(--rust)}
.statement{font-family:var(--display);font-optical-sizing:auto;font-weight:600;font-size:clamp(1.6rem,3.4vw,2.25rem);letter-spacing:-.02em;line-height:1.16;max-width:30ch;margin:0 auto;text-align:center}
.statement .rust{color:var(--rust)}
/* ---- 4. BUTTONS ----------------------------------------------------------- */
.btn{display:inline-flex;align-items:center;gap:8px;font-family:var(--mono);text-transform:uppercase;font-size:.8rem;font-weight:600;letter-spacing:.04em;background:var(--navy);color:#fff;border:1px solid var(--navy);border-radius:var(--r-btn);padding:15px 24px;text-decoration:none;transition:transform .12s ease,filter .12s ease;cursor:pointer}
.btn:hover{filter:brightness(1.12);transform:translateY(-1px)}
.btn.rust{background:var(--rust);border-color:var(--rust)}
.btn.ghost{background:#fff;color:var(--navy);border:1px solid var(--tan)}
.btn.ghost:hover{border-color:var(--navy)}
.btn.sm{padding:11px 18px;font-size:.72rem}
.btn.lg{padding:18px 30px;font-size:.86rem}
/* ---- 5. HEADER / NAV / LOGO ----------------------------------------------- */
header{display:flex;justify-content:space-between;align-items:center;padding:22px 0}
.logo{display:inline-flex;align-items:center;gap:9px;font-family:var(--head);font-weight:700;letter-spacing:-.02em;font-size:1.15rem;text-decoration:none;color:var(--ink)}
.logo img{width:30px;height:30px}
.logo b{color:var(--rust)}
.nav{display:flex;align-items:center;gap:24px}
.nav a{font-family:var(--mono);text-transform:uppercase;font-size:.72rem;letter-spacing:.08em;color:var(--muted);text-decoration:none}
.nav a:hover{color:var(--ink)}
@media(max-width:820px){.nav .navlink{display:none}}
/* ---- 6. ANNOUNCE BAR ------------------------------------------------------ */
.announce{background:var(--rust);color:#fff}
.announce .wrap{display:flex;justify-content:center;align-items:center;gap:14px;padding:9px 30px;flex-wrap:wrap}
.announce span,.announce a{font-family:var(--mono);text-transform:uppercase;font-size:.72rem;letter-spacing:.07em;color:#fff}
.announce a{text-decoration:underline;text-underline-offset:3px}
/* ---- 7. SECTIONS ---------------------------------------------------------- */
section{padding:56px 0;border-top:1px solid var(--line)}
.sec-head{text-align:center;max-width:62ch;margin:0 auto 34px}
.sec-head .label{display:block;margin-bottom:14px}
.sec-head p{color:var(--muted);font-size:1.08rem;margin-top:14px}
/* ---- 8. STATS BAND -------------------------------------------------------- */
.stats{display:grid;grid-template-columns:repeat(3,1fr);border:1px solid var(--line);border-radius:var(--r);background:var(--card);overflow:hidden}
.stats div{padding:26px 20px;text-align:center;border-right:1px solid var(--line)}
.stats div:last-child{border-right:none}
.stats .n{font-family:var(--display);font-optical-sizing:auto;font-weight:600;font-size:2.1rem;letter-spacing:-.02em;color:var(--ink)}
.stats .k{font-family:var(--mono);text-transform:uppercase;font-size:.66rem;letter-spacing:.1em;color:var(--muted);margin-top:6px}
@media(max-width:640px){.stats{grid-template-columns:1fr}.stats div{border-right:none;border-bottom:1px solid var(--line)}.stats div:last-child{border-bottom:none}}
/* ---- 9. CARDS + GRIDS ----------------------------------------------------- */
.grid{display:grid;gap:16px}
.g3{grid-template-columns:repeat(3,1fr)}
.g2{grid-template-columns:repeat(2,1fr)}
@media(max-width:820px){.g3{grid-template-columns:1fr}.g2{grid-template-columns:1fr}}
.card{background:var(--card);border:1px solid var(--line);border-radius:var(--r);padding:24px}
.card .step{font-family:var(--mono);font-size:.78rem;color:var(--rust);font-weight:600;letter-spacing:.06em}
.card .x{font-family:var(--head);font-weight:700;color:var(--rust);font-size:1.2rem;letter-spacing:-.02em}
.card h3{font-size:1.12rem;margin:10px 0 8px}
.card p{color:var(--muted);font-size:.97rem}
.card.mini{padding:18px 20px}
.card.mini b{display:block;font-family:var(--head);font-weight:600;margin-bottom:3px}
.card.mini small{color:var(--muted)}
/* ---- 10. VS (them vs us) ------------------------------------------------- */
.vs{display:grid;grid-template-columns:1fr 1fr;gap:16px}
@media(max-width:720px){.vs{grid-template-columns:1fr}}
.vs .col{border:1px solid var(--line);border-radius:var(--r);padding:26px;background:var(--card)}
.vs .col.them{background:var(--rust-wash);border-color:#ecd9cd}
.vs .col.us{border:2px solid var(--navy)}
.vs .col .label{display:block;margin-bottom:6px}
.vs h3{font-size:1.15rem;margin-bottom:14px}
.vs ul{list-style:none}
.vs li{padding:8px 0 8px 26px;position:relative;font-size:.98rem;color:var(--muted)}
.vs .them li::before{content:"✕";position:absolute;left:0;color:#b0674e;font-weight:700}
.vs .us li{color:var(--ink)}
.vs .us li::before{content:"✓";position:absolute;left:0;color:var(--rust);font-weight:700}
/* ---- 11. DARK BAND (navy — NOT the amplify-dark; reward/emphasis) --------- */
.reward{background:var(--navy);color:#fff;border-radius:var(--r-lg);padding:46px 34px;text-align:center}
.reward .label{color:#e0a48c;display:block;margin-bottom:14px}
.reward h2{color:#fff}
.reward>p{color:#c8d0dc;max-width:56ch;margin:14px auto 0}
.reward ul{list-style:none;max-width:52ch;margin:26px auto 0;text-align:left;display:grid;gap:12px}
.reward li{padding-left:30px;position:relative;color:#eaf0f6}
.reward li b{color:#fff}
.reward li::before{content:"→";position:absolute;left:0;color:#e0a48c;font-family:var(--mono);font-weight:700}
.reward .btn{margin-top:28px;background:#fff;color:var(--navy);border-color:#fff}
/* ---- 12. PRICING TIERS ---------------------------------------------------- */
.price-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:16px}
@media(max-width:820px){.price-grid{grid-template-columns:1fr}}
.tier{background:var(--card);border:1px solid var(--line);border-radius:var(--r);padding:26px;position:relative;display:flex;flex-direction:column}
.tier.now{border:2px solid var(--rust)}
.tier .flag{position:absolute;top:-11px;left:24px;background:var(--rust);color:#fff;font-family:var(--mono);text-transform:uppercase;font-size:.62rem;letter-spacing:.1em;padding:4px 10px;border-radius:999px}
.tier .amt{font-family:var(--display);font-optical-sizing:auto;font-weight:600;font-size:2.2rem;letter-spacing:-.02em;margin:6px 0 2px}
.tier ul{list-style:none;margin:12px 0 18px}
.tier li{padding:5px 0 5px 24px;position:relative;color:var(--muted);font-size:.95rem}
.tier li::before{content:"→";position:absolute;left:0;color:var(--rust);font-family:var(--mono)}
.tier .btn{margin-top:auto}
/* ---- 13. FAQ -------------------------------------------------------------- */
.faq{max-width:760px;margin:0 auto}
.faq details{border:1px solid var(--line);border-radius:12px;background:var(--card);margin-bottom:12px;padding:2px 22px}
.faq summary{cursor:pointer;font-family:var(--head);font-weight:600;padding:18px 0;list-style:none;position:relative;padding-right:30px}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";position:absolute;right:2px;top:15px;font-size:1.4rem;color:var(--rust)}
.faq details[open] summary::after{content:"–"}
.faq details p{padding:0 0 18px;color:var(--muted)}
/* ---- 14. HONEST ASIDE (the dashed truth panel) --------------------------- */
.honest{text-align:center;max-width:56ch;margin:26px auto 0;font-size:.98rem;color:var(--muted);border:1px dashed var(--tan);border-radius:12px;padding:14px 18px;background:var(--rust-wash)}
.honest b{color:var(--ink)}
/* ---- 15. SCRAPBOOK MOTIFS (the moat — doctrine §4) ------------------------ */
/* base classes; per-page pieces set their own position/size/rotation inline */
.photo{position:absolute;background:#fff;padding:11px 11px 40px;border-radius:4px;box-shadow:var(--shadow)}
.photo .frame{width:100%;height:100%;border-radius:2px;overflow:hidden;position:relative;background:#eee}
.photo .frame img{width:100%;height:100%;object-fit:cover;object-position:center 22%;display:block}
.photo .fill{width:100%;height:100%;display:flex;flex-direction:column;align-items:center;justify-content:center;gap:8px;background:linear-gradient(150deg,#eef1ef,#e4ded2);color:#8a8577;text-align:center;padding:12px}
.photo .cap{position:absolute;left:0;right:0;bottom:9px;text-align:center;font-family:var(--hand);font-weight:600;font-size:1.45rem;color:var(--ink)}
.tape{position:absolute;width:80px;height:25px;background:rgba(158,76,46,.22);border:1px solid rgba(158,76,46,.12);box-shadow:0 1px 2px rgba(0,0,0,.06)}
.tape.tan{background:rgba(219,216,200,.6);border-color:rgba(150,140,110,.25)}
.note{position:absolute;font-family:var(--hand);color:var(--rust);font-weight:600;line-height:1.05;z-index:6}
.note small{display:block;color:var(--navy);font-family:var(--hand);font-weight:500}
.hand{font-family:var(--hand);color:var(--rust);font-size:1.55rem;font-weight:600}
.doodle{position:absolute;z-index:5;pointer-events:none}
/* ---- 16. FORMS (money-page email/lead capture, paper style) -------------- */
.field{display:block;margin-bottom:12px;text-align:left}
.field label{display:block;font-family:var(--mono);text-transform:uppercase;font-size:.66rem;letter-spacing:.1em;color:var(--muted);margin-bottom:6px}
.input{width:100%;font-family:var(--body);font-size:1rem;color:var(--ink);background:var(--card);border:1px solid var(--line);border-radius:10px;padding:13px 15px;transition:border-color .12s ease}
.input:focus{outline:none;border-color:var(--rust)}
.input::placeholder{color:#9aa0a8}
/* ---- 17. FOOTER ----------------------------------------------------------- */
footer{border-top:1px solid var(--line);padding:40px 0 92px;color:var(--muted)}
.foot-grid{display:grid;grid-template-columns:2fr 1fr 1fr;gap:24px;margin-bottom:26px}
@media(max-width:640px){.foot-grid{grid-template-columns:1fr}}
.foot-grid h4{font-family:var(--mono);text-transform:uppercase;font-size:.68rem;letter-spacing:.1em;color:var(--ink);margin-bottom:12px}
.foot-grid a{display:block;color:var(--muted);text-decoration:none;font-size:.92rem;margin-bottom:8px}
.foot-grid a:hover{color:var(--rust)}
.foot-legal{font-family:var(--mono);text-transform:uppercase;font-size:.66rem;letter-spacing:.06em;color:var(--muted);border-top:1px solid var(--line);padding-top:20px}
/* ---- 18. MOBILE STICKY CTA ------------------------------------------------ */
.mcta{display:none}
@media(max-width:900px){.mcta{display:block;position:fixed;left:0;right:0;bottom:0;z-index:40;background:var(--paper);border-top:1px solid var(--line);padding:10px 16px}.mcta a{display:flex;justify-content:center;width:100%}}