The Listing Language Check · free

Ten seconds before
it goes public.

AI writes beautiful listing copy. It does not know fair housing law — and it will hand you "perfect for families" with total confidence. So will a tired human at 11pm.

Paste your description below. This flags the phrases most commonly cited in fair housing advertising guidance, explains why each one draws attention, and suggests a way to say the same thing safely.

Read this first — it matters. This is an educational first-pass word check, not legal advice, and it is not a compliance certification. It cannot read context, it will miss things, and it will sometimes flag a phrase that's perfectly fine in your sentence. Fair housing rules are federal, state and local, and they change — many places protect classes beyond the federal seven. Your broker and your attorney decide what's acceptable, not this page and not us. Use it to catch the obvious before a human review, never instead of one.

Your listing description

Runs entirely in your browser · your listing is never uploaded, logged or stored

What it's actually looking for

The categories that get people in trouble

Federal fair housing protects seven classes: race, color, religion, sex, disability, familial status, and national origin. Most trouble in listing copy isn't malice — it's a friendly-sounding phrase that describes the buyer instead of the property.

Describing the buyer

"Perfect for a young family," "ideal for retirees," "bachelor pad." The safest listing copy describes the house and lets every reader decide whether it fits them.

Landmarks that signal a group

Naming a church, temple, or a neighborhood's ethnic character reads as signaling who belongs. Describe distance and amenities factually instead.

Claims you can't back

"Safe neighborhood," "good schools," "quiet area." Unverifiable, and long treated as steering. Give facts and point people to official sources.

What this tool won't do: it can't judge tone, it can't see your photos, and it has no idea whether your 55+ community actually qualifies for the housing-for-older-persons exemption. It reads words. A person still has to read the listing.

The version that runs on its own

Your twin can check every listing
before you ever see it.

This page is the manual version, and it's free forever. In a full install, the same rules live inside your own AI setup — so listing copy gets drafted in your voice and screened against your brokerage's own language rules before it reaches you, with a person still approving every one.

Built in one afternoon — on your real listings and your brokerage's rules.
Yours forever — the word rules are a file you own and can edit.
Free 30-min Reality Check first — no pitch, and we'll say if it's not a fit.

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